The founder of WhyLose.com has been a member of the Personal Finance Society and its predecessor since 1987. The Personal Finance Society is part of the CII Group which was granted its Royal Charter in 1912. The Group is the leading professional body for the global financial services profession with over 100,000 members in 150 countries.
As a member of the Personal Finance Society our founder is expected to meet these standards and maintain the reputation of the CII/PFS by following the Code of Ethics.
The code sets down the principles which all members of the CII/PFS should follow in the course of their professional duties.
As such, Lion Asset Management supports the CII/PFS principles in addition to our core values below:-
OUR CLIENTS’ INTERESTS ALWAYS COME FIRST.
Our experience shows that if we serve our clients well, our own success will follow.
OUR ASSETS ARE OUR PEOPLE, CAPITAL AND REPUTATION.
If any of these is ever diminished, the last is the most difficult to restore. We are dedicated to complying fully with the letter and spirit of the laws, rules and ethical principles that govern us. Our continued success depends upon unswerving adherence to this standard.
OUR GOAL IS TO PROVIDE SUPERIOR RETURNS TO OUR SHAREHOLDERS.
Profitability is critical to achieving superior returns, building our capital, and attracting and keeping our best people. Significant employee stock ownership aligns the interests of our employees and our shareholders.
WE TAKE GREAT PRIDE IN THE PROFESSIONAL QUALITY OF OUR WORK.
We have an uncompromising determination to achieve excellence in everything we undertake. Though we may be involved in a wide variety and heavy volume of activity, we would, if it came to a choice, rather be best than biggest.
WE OFFER OUR PEOPLE THE OPPORTUNITY TO MOVE AHEAD MORE RAPIDLY THAN IS POSSIBLE AT MOST OTHER PLACES.
Advancement depends on merit and we have yet to find the limits to the responsibility our best people are able to assume. For us to be successful, our men and women must reflect the diversity of the communities and cultures in which we operate. That means we must attract, retain and motivate people from many backgrounds and perspectives. Being diverse is not optional; it is what we must be.
WE STRESS TEAMWORK IN EVERYTHING WE DO.
While individual creativity is always encouraged, we have found that team effort often produces the best results. We have no room for those who put their personal interests ahead of the interests of the firm and its clients.
THE DEDICATION OF OUR PEOPLE TO THE FIRM AND THE INTENSE EFFORT THEY GIVE THEIR JOBS ARE GREATER THAN ONE FINDS IN MOST OTHER ORGANISATIONS.
We think that this is an important part of our success.
WE CONSTANTLY STRIVE TO ANTICIPATE THE RAPIDLY CHANGING NEEDS OF OUR CLIENTS AND TO DEVELOP NEW SERVICES TO MEET THOSE NEEDS.
We know that the world of finance will not stand still and that complacency can lead to extinction.
WE REGULARLY RECEIVE CONFIDENTIAL INFORMATION AS PART OF OUR NORMAL CLIENT RELATIONSHIPS.
To breach a confidence or to use confidential information improperly or carelessly would be unthinkable.
INTEGRITY AND HONESTY ARE AT THE HEART OF OUR BUSINESS.
We expect our people to maintain high ethical standards in everything they do, both in their work for the firm and in their personal lives.