Research conducted by eBay advertising says that approximately 61% of the population is hooked on online advertisements. It was discovered that the majority of consumers were fascinated by online adverts when they shopped online.

Director of eBay UK and EMEA, Phillip Rinn, opined that online adverts are sensible because they add to a user’s experience.

The research was targeted to analyse the behaviour of online shoppers. It revealed that 36% of users were inclined towards online shopping rather than on the high street.

32% of respondents said that they spend considerable time thoroughly researching before purchasing, 29% said that they spend time online because they could easily discover products and services while 18% reasoned that the variety of choices made them shop online.

Consumers were also asked about the items they would spend on compared to the last six months. The report revealed that 54% would spend less on luxury items like watches and jewellery. 75% said that they would splurge more on home and garden equipment.